Lamar Advertising

Lamar Advertising

As one of America’s leading outdoor advertisers, Lamar faces the growing challenge of digital advertising as a competitor to helping its clients reach and connect with demographics.  One of the biggest challenges in this is understanding the constantly evolving digital landscape and disseminating that knowledge across a global organization.

To help them with this challenge I created an overview of the digital advertising landscape, its strengths, weaknesses and how to openly and honestly communicate the differences between the advertising space in our digital and real worlds.  The goal was to help leadership and staff within the organization gain an understanding of the digital space as it related to their product lines and needs of their clients.

More Of My Work