As the authority in everything tennis, must always lead the set with the lattest news, interviews, information, gear, highlights and scores.  To do this they needed a product refresh, digital strategy, brand update and complimentary business consulting advice.

I worked with the company’s executive team and consultants to create a product strategy, conduct financial modelling and business valuations, and update the information architecture and user experience.

Stay tuned as (here) continues to release innovative services for its community and the tennis audience around the globe!

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